The only constant in life is change.
In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you'll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game.
Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor."
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The only constant in life is change.
In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you'll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game.
Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor."
Some brands are so iconic to the American family that the passion for them is passed down generationally. Scott Hegstrom knows all about those kinds of brands.
With a marketing degree in hand from Michigan State University, Scott started his career journey at the household appliance juggernaut – Whirlpool. Through the company’s innovative leadership development program, Scott went on to lead KitchenAid’s Stand Mixer unit, and learned how to harness the consumer’s passion for a product. Now at NIQ, Scott leverages his market insights in the tech and durables sector.
Scott joins Breaking Schemas co-host John Branch to discuss his experiences at Whirlpool, emphasizing the value of rotational leadership programs and direct consumer interaction, what the transition was like to the private equity-funded company SVP Global, and how passion has underlined the disruption in all of his work.
*Breaking Schemas is a production of the Yaffe Digital Media Initiative at Michigan Ross and is produced by University FM.*
Breaking Schemas
The only constant in life is change.
In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you'll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game.
Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor."
