The only constant in life is change.
In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you'll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game.
Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor."
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The only constant in life is change.
In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you'll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game.
Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor."
Challenging the Dominant Logic With MrBeast’s Marc Hustvedt
Breaking Schemas
31 minutes
1 year ago
Challenging the Dominant Logic With MrBeast’s Marc Hustvedt
How do you get to be the second most subscribed YouTube channel of all time with a viewer count larger than some countries? By being bad at it for a long time.
Marc Hustvedt is the President of MrBeast, a YouTube channel created by Jimmy Donaldson – who Hustvedt calls the “Kobe Bryant of YouTube.” But before the MrBeast team was racking up over 220 million subscribers, it was a lot of shooting free throws and hoping for the best.
Hustvedt took his Michigan Ross education to Hollywood when the YouTube craze was just starting to bubble up. He’s watched an industry take shape over the years and has disrupted and revolutionized how content is created.
He joins Breaking Schemas hosts Marcus Collins and John Branch to chat about the early years of YouTube and digital first content, MrBeast’s meteoric rise to superstardom, and why the secret to success may be failing a lot first.
*Breaking Schemas is a production of the Yaffe Digital Media Initiative at Michigan Ross and is produced by University FM.*
Breaking Schemas
The only constant in life is change.
In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you'll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game.
Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor."
