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Breaking MedTech
Ryan Pistone + Mark Copeland
29 episodes
2 days ago
Welcome to Breaking MedTech –where we explore how small B2B med tech companies can break away from outdated sales and marketing strategies and embrace modern, digital approaches that drive real results. Hosted by Mark Copeland and Ryan Pistone, we tackle the unique challenges small med tech businesses face, offering practical insights and fresh ideas inspired by strategies from other industries. From lead generation to brand positioning and everything in between, we’re here to help you grow, adapt, and succeed in a competitive market.
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Marketing
Business
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All content for Breaking MedTech is the property of Ryan Pistone + Mark Copeland and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Breaking MedTech –where we explore how small B2B med tech companies can break away from outdated sales and marketing strategies and embrace modern, digital approaches that drive real results. Hosted by Mark Copeland and Ryan Pistone, we tackle the unique challenges small med tech businesses face, offering practical insights and fresh ideas inspired by strategies from other industries. From lead generation to brand positioning and everything in between, we’re here to help you grow, adapt, and succeed in a competitive market.
Show more...
Marketing
Business
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Episode 27 - Being a Hunter w/ Dominick Pistone
Breaking MedTech
48 minutes 59 seconds
3 months ago
Episode 27 - Being a Hunter w/ Dominick Pistone

Before you go hiring a big-title VP or CRO, listen to this.In this episode, we bring on Dominick Pistone — a seasoned sales hunter who has been selling in the medical device and medical technology industries for over 40 years. Dom knows how to build a pipeline from scratch, get people talking, and close deals in complex environments.If you’re an early-stage medtech company and no one on your leadership team has a sales background, this is who you need first.We talk about: • Why the first sales hire should be a hunter (not a strategist) • How Dom approaches sales tactically • The difference between generating interest and actually closing deals • What too many startups get wrong in early sales hires

Breaking MedTech
Welcome to Breaking MedTech –where we explore how small B2B med tech companies can break away from outdated sales and marketing strategies and embrace modern, digital approaches that drive real results. Hosted by Mark Copeland and Ryan Pistone, we tackle the unique challenges small med tech businesses face, offering practical insights and fresh ideas inspired by strategies from other industries. From lead generation to brand positioning and everything in between, we’re here to help you grow, adapt, and succeed in a competitive market.