Most B2B med tech companies assume the market knows who they are.

Spoiler: It doesn’t.

In this episode, Cope and Ryan break down one of the biggest blind spots in early-stage med tech — the belief that awareness already exists.

Because of it, companies go silent. They don’t share anything publicly. They neglect their outward-facing story. And they end up blending into a sea of lookalike vendors.

We talk about why this mindset is killing your momentum, what it’s costing your sales team, and how to flip the script. You’ll learn practical ways to build visibility, stand out as an innovator, and stop relying on hope as a marketing strategy.

If you want to be top of mind in your space, you have to show up. We’ll show you how.