Most small med-tech companies don’t put nearly enough thought into their buyers’ journey.
They assume sales will just “happen” if they push hard enough. Spoiler: It doesn’t.
In this episode, Ryan and Cope break down why understanding — and building — your buyer’s journey matters more than ever if you want to grow.
We cover:
Why small med-tech companies need to digitize the front end of the buyer’s journey to attract and educate a bigger audience.
How to creatively use marketing to support the back end — helping sales convert and delight more customers.
Simple steps to map out your buyer’s journey, even if you’re starting from scratch.
If you want to stop guessing and start building a sales and marketing engine that actually moves buyers forward, this one’s for you.