In this episode of Breaking MedTech, Cope and I dive into one of the most underutilized but game-changing sales tools for small med-tech companies—virtual demos of physical products.We break down:- Why you should be using virtual demos – Cut travel costs, qualify leads, and put your best reps in front of the right people.- How to set them up – It’s easier and cheaper than you think. We cover the simple tech setup that makes a huge difference.- Why virtual demos help close more deals – When you finally send a rep in person, they’re meeting a high-intent lead, not just another cold prospect. - How to use them to scale sales without hiring a massive team – The right demo process helps you reach more prospects and close faster.Most small med-tech companies stick to old-school sales because they think virtual demos won’t work. The reality is they’re leaving deals on the table.Watch the full episode and start using virtual demos to sell smarter, close faster, and scale more efficiently.