Ep. 7 - Behind the Canvas: Understanding Global Art Markets

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Breaking Marketing Insights (BMI)

Department of Marketing-Royal Holloway, University of London

9 episodes

4 days ago

Welcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at Royal Holloway Business School, University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!

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All content for Breaking Marketing Insights (BMI) is the property of Department of Marketing-Royal Holloway, University of London and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Ep. 7 - Behind the Canvas: Understanding Global Art Markets

Breaking Marketing Insights (BMI)

22 minutes 7 seconds

5 months ago

Ep. 7 - Behind the Canvas: Understanding Global Art Markets

In this seventh episode, join us exploring the art market with Dr. Derrick Chong. Derrick is a Senior Lecturer in Marketing at Royal Holloway, and he has a deep and wide-ranging expertise in the field of art markets. He is also a contributor to the book Global Art Markets: History and Current Trends.

We chat about how art markets differ around the world, what’s changed over the years (some of it might surprise you!), and how digital art and NFTs are shaking things up. Derrick also talks about how online platforms have uniquely impacted art transactions compared to other sectors. Hope you enjoy this episode.