Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
History
Music
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/55/80/b9/5580b9f8-cf88-a1ba-a35e-31c22fe34994/mza_13310415071981252934.jpg/600x600bb.jpg
Breaking Marketing Insights (BMI)
Department of Marketing-Royal Holloway, University of London
9 episodes
5 days ago
Welcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at Royal Holloway Business School, University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!
Show more...
Marketing
Business
RSS
All content for Breaking Marketing Insights (BMI) is the property of Department of Marketing-Royal Holloway, University of London and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at Royal Holloway Business School, University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42429673/42429673-1731420235995-6aa84fb364dac.jpg
Ep. 3 - How Online Counter-Culture is Marketed and Spread
Breaking Marketing Insights (BMI)
26 minutes 41 seconds
9 months ago
Ep. 3 - How Online Counter-Culture is Marketed and Spread

In this third episode, Dr. Mikael Andéhn from RHUL talks about his research on online counter-culture. Mikael discusses how these groups use technology to create emotional responses and social cohesion, often resisting mainstream narratives. Mikael also explores the role of technology in spreading these ideologies and the challenges of maintaining meaningful social interactions online. He outlines future research directions, including the study of victimhood narratives and the marketing of radical ideologies.

Breaking Marketing Insights (BMI)
Welcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at Royal Holloway Business School, University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!