Ep. 1 - The Branding of (UK) Business Education and Business Schools

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Breaking Marketing Insights (BMI)

Department of Marketing-Royal Holloway, University of London

9 episodes

5 days ago

Welcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at Royal Holloway Business School, University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!

Marketing

Business

RSS

All content for Breaking Marketing Insights (BMI) is the property of Department of Marketing-Royal Holloway, University of London and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Ep. 1 - The Branding of (UK) Business Education and Business Schools

Breaking Marketing Insights (BMI)

23 minutes 34 seconds

11 months ago

Ep. 1 - The Branding of (UK) Business Education and Business Schools

In this first episode, Marketing Professor Chris Hackley, founder of the Department of Marketing at RHUL, shares insights from his new book But...How Do You Teach, Business?, which looks at the role of business education and business schools in the (UK) higher education sector since the 1980s.