If you’re feeling lost in your business, or you feel your business is misaligned to the clients you want to work with, it might be time for a rebrand! In this episode, Nicole Milone is back on the mic with us to walk through the steps of rebranding her company after she unexpectedly inherited it from her late business partner. From hiring Trish’s marketing agency, GoBeyond SEO, to getting buy-in from her clients, she graciously shares all the details of what went into the rebrand so you can approach your own rebrand from an empowered place!
As business owners, burnout is a feeling we know all too well. Our friend and fellow business owner, Julie Bee, wrote Burned: How Business Owners Can Overcome Burnout and Fuel Success to give you practical strategies to overcome burnout, integrate work and life, and achieve sustainable success. Grab your copy of Burned today to Burn Bright, Not Out—because your business and well-being deserve both.
Resources mentioned:
Watch Episode 11: Leading While Grieving | Nicole Milone’s Story of Unexpected Loss and Becoming a CEO Overnight
Some key takeaways from this episode include:
Navigating the emotions that can come with rebranding and evolving to this next phase of your business
Nicole’s journey of rebranding a company that wasn’t always hers
Deciding what to keep and what to let go of in your rebrand
How to find the right partners for your rebrand
Getting buy-in from your team and clients while rebranding
Owning your strengths and your unique value - then making sure that comes through in your branding
For years, our group of business besties have been meeting up for dinner and drinks to talk about the ins, outs, wins, and struggles of running a business. Now, we’d love for you to pull up a seat at the table and join us at Breaking Even Better, the podcast where we share the lessons we’ve learned (sometimes the hard way!) and how you can apply them to your own business.
Meet Your Co-Hosts:
Brenda Harris, Founder & CEO of BPN Staffing Solutions, a premier healthcare staffing agency; and The Lab Look, a medical apparel company
Carolina Aponte, Fractional CFO, Founder & CEO of Caja Holdings, an accounting and fractional CFO firm
Trish Saemann, Marketing Consultant, Fractional CMO, and Owner of GoBeyond SEO, a boutique digital marketing agency
Connect with Breaking Even Better:
As the passionate Chief Wealth Advisor of Solaris, Nicole Milone brings a refreshing blend of experience and empathy to the world of personal finance. Nicole’s gift lies in her ability to transform complex financial concepts into clear, actionable plans. She doesn’t just manage money; she nurtures dreams, helping clients build wealth in a way that aligns with their deepest values and aspirations. For Nicole, true financial success means creating a life rich in both experiences and resources.
