What’s Next for Agencies? AI, In-Housing, and Indie Wins with Brian Bonilla

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Breaking and Entering Advertising Podcast

Breaking and Entering Media

503 episodes

1 day ago

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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What’s Next for Agencies? AI, In-Housing, and Indie Wins with Brian Bonilla

Breaking and Entering Advertising Podcast

36 minutes 24 seconds

2 months ago

What’s Next for Agencies? AI, In-Housing, and Indie Wins with Brian Bonilla

Senior Agencies Reporter Brian Bonilla (Ad Age) joins Geno Schellenberger (Breaking and Entering Media) for a Labor Day special covering the biggest shifts in the agency world, from AI tools to in-housing trends to indie shops scoring major wins.

What you’ll learn in this episode:

Why brands want agencies as in-house enablers (creative consulting + AI guidance)
The latest on Dentsu’s shake-up and what it could mean for the market
Why T-Mobile pulled creative in-house and who’s still on the roster
How Opinionated won Shake Shack and what that pitch looked like
The RTO model with receipts: Motion Agency’s 88 WFH days
Big people moves: Asia West exits W+K Portland after 17 years
The rise of pitch theater (yes, one agency built a fake White Castle)
NYC culture checks: Mojo Supermarket’s new space, Mechanism at Hudson Yards

⏱️ Timestamps
00:00 Labor Day cold open
01:05 Rapid fire: creativity, inspirations, J. Cole for a dollar, Invincible on Prime
04:40 Favorite city and travel take
06:10 Best recent read: robot vacuums + RoboRock Q5
09:10 Streetwear chat and Whatnot finds
11:20 Agency model shift: enabling in-house teams + AI guidance
15:20 Who’s gaining momentum: Brandtech, Known, PMG, ITG
17:10 Dentsu’s bankers and international options
20:05 T-Mobile in-housing and creative roster
23:10 Opinionated’s Shake Shack win explained
26:10 QSR round-up: White Castle, Dairy Queen, pitch theater
29:15 Motion Agency’s RTO model with data
33:10 Asia West exits W+K Portland
35:00 NYC agency spaces: Mojo, Mechanism, Dumbo vs. Chinatown
38:00 Tease of the next B&E project

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#Advertising #AdAge #Agencies #AI #InHousing #ShakeShack #BreakingAndEntering #Podcast