Spangler Candy Company Launches "Ghosted Sweethearts"

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Breaking and Entering Advertising Podcast

Breaking and Entering Media

503 episodes

2 days ago

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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Spangler Candy Company Launches "Ghosted Sweethearts"

Breaking and Entering Advertising Podcast

19 minutes 26 seconds

2 months ago

Spangler Candy Company Launches "Ghosted Sweethearts"

Spangler Candy just shook up the industry with Ghosted Sweethearts, a Halloween launch that flips the script on Valentine’s Day. In this episode of Breaking and Entering News, Evan Brock, VP of Marketing at Spangler Candy, reveals how the brand turned modern dating struggles into a viral product. From situationships to ghosting, discover how Sweethearts is owning the cultural conversation, why blank candy hearts might be the boldest move yet, and what it takes to keep a 100-year-old brand at the center of today’s trends.