He Created 'The Most Interesting Man In The World'

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Breaking and Entering Advertising Podcast

Breaking and Entering Media

503 episodes

1 day ago

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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He Created 'The Most Interesting Man In The World'

Breaking and Entering Advertising Podcast

49 minutes 45 seconds

2 months ago

He Created 'The Most Interesting Man In The World'

Jeff Kling is the mind behind some of the most legendary campaigns in advertising history. From Miller High Life to Arby’s “We Have the Meats” to the iconic Dos Equis “Most Interesting Man in the World,” Jeff has shaped culture with his words and ideas. In this episode, he opens up about the struggles of selling bold work, the truth about why most advertising misses the mark, and the lessons he learned from decades at Fallon, Wieden+Kennedy, and beyond. Hear the real story behind naming Hims, and why strategy matters more than repetition. If you want to know what it really takes to make work that changes the game, this is a conversation you cannot miss.

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