
André Toledo, CCO of DAVID New York, joins Breaking & Entering to talk about creating ads that actually entertain. From Lima to Madrid to New York, André’s built his career on passion over pedigree and ideas over ego. He shares how to sell risky work like Burger King’s “Stevenage Challenge,” why obsession with your book matters, and how hiring people better than you keeps an agency’s soul alive. Plus, the funniest reason anyone’s ever worked this hard for a free Whopper.
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