#502 - Erica Roberts | What It Takes To Be CCO Of The Year

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Breaking and Entering Advertising Podcast

Breaking and Entering Media

503 episodes

1 day ago

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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#502 - Erica Roberts | What It Takes To Be CCO Of The Year

Breaking and Entering Advertising Podcast

48 minutes 29 seconds

2 weeks ago

#502 - Erica Roberts | What It Takes To Be CCO Of The Year

Erica Roberts sits down with Brian and Geno to talk about what it really takes to stay on top in advertising today. She shares how fear fuels her creativity, why she fights boredom by choosing the hard problems, and how hands-on leadership keeps BBH USA winning big. From falling asleep at concerts to relaunching iconic brands with swagger, Erica brings honesty, humor, and practical advice for anyone chasing a career that keeps them excited to show up every day.

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