While the figures on consumer spending are yet to be released, it is no secret that an increasing number of consumers shopped online and used new forms of digital payments.
Financial technology company Paystack's Black Friday and Cyber Monday (BFCM) 2023 reveal huge growth in digital forms of payments such as card, EFT and QR payments, with the vast majority of customers preferring to pay for orders with a card.
E-commerce platforms including Shopify and WooCommerce saw large increases in sales too. Adopting these new technologies will be essential for businesses and entrepreneurs to remain competitive in 2024.
On the show, PayStack Country Lead, Joel Bronkowski looks at how businesses can leverage commerce to remain competitive in this new year, 2024 and how they can benefit from online payments as well