In this episode of Breakdown with host Matt Medeiros, we’re joined by Cole Fraser, the Marketing Expert at Gravity Wiz—a company that extends and enhances Gravity Forms with their suite of tools. Cole shares insights into Gravity Wiz’s approach to marketing, bridging founder vision with brand voice, and how AI is reshaping the way we build with WordPress. From practical AI use cases to new plugins like Gravity Connect Airtable and Notion, this conversation explores the intersection of efficiency, innovation, and customization for WordPress form builders.

## Chapters & Timestamps

### [00:00:00] Introduction & Guest Background

Cole explains his role at Gravity Wiz and shares his background in tech, software marketing, and WordPress.

### [00:04:26] Championing Founder Vision & Brand Identity

They discuss aligning core values between Dave’s product vision and Cole’s marketing approach.

### [00:08:18] AI’s Role in WordPress & Marketing

Cole and Matt explore how AI boosts productivity but remains limited in tackling ultra-custom projects.

### [00:16:45] Gravity Connect & AI Integrations

Cole highlights new Gravity Connect integrations with Notion, Airtable, and OpenAI for streamlined automation.

### [00:20:00] Navigating the Gravity Wiz Product Suite

They address the challenge of guiding users through over 50 Gravity Perks, snippets, and free plugins.

### [00:24:00] Real-World Examples & Future Outlook

Cole shares creative user stories where Gravity Forms, AI, and Gravity Wiz perks deliver unique solutions.

### [00:27:23] Final Notes & Where to Find Gravity Wiz

Matt wraps up with upcoming webinars and pointers to Gravity Wiz’s social media and support resources.

## Key Takeaways

- **Founder Vision Meets Marketing:** Clear core values guide consistent brand voice and product messaging.  

- **AI Accelerates Development:** AI boosts speed and output but relies on human oversight for complex tasks.  

- **Gravity Connect Expansion:** New integrations like Notion and Airtable open powerful no-code possibilities.  

- **Managing a Large Product Suite:** Comprehensive documentation and stellar support help users pick the right tools.  

- **Creative Use Cases Galore:** Conferences, curriculum, and even pet adoption benefit from Gravity Forms + AI combos

## Important URLs

- **Gravity Wiz Website:** [https://gravitywiz.com](https://gravitywiz.com)  

- **Gravity Forms Learn Page:** [https://learn.gravity.com](https://learn.gravity.com)  

- **Gravity Wiz on X (Twitter):** [https://x.com/gravitywiz](https://x.com/gravitywiz)  

- **Gravity Connect OpenAI:** [https://gravitywiz.com/documentation/gravity-connect-openai/](https://gravitywiz.com/documentation/gravity-connect-openai/)  

- **Gravity Connect Notion:** [https://gravitywiz.com/documentation/gravity-connect-notion/](https://gravitywiz.com/documentation/gravity-connect-notion/)  

- **Gravity Connect Airtable:** [https://gravitywiz.com/documentation/gravity-connect-airtable/](https://gravitywiz.com/documentation/gravity-connect-airtable/)  

- **Gravity Shop:** [https://gravitywiz.com/documentation/gravity-shop/](https://gravitywiz.com/documentation/gravity-shop/)  

- **Email Validator Perk:** [https://gravitywiz.com/documentation/gp-email-validator/](https://gravitywiz.com/documentation/gp-email-validator/)