In this episode of Breakdown, Matt Medeiros welcomes back Cole Fraser from Gravity Wiz to give us the latest updates from their camp—and there’s a lot to catch up on. Cole breaks down how Gravity Wiz is evolving from a plugin company into a full product ecosystem, with updates that will have Gravity Forms customers rethinking how they build and manage forms.
One of the biggest changes? The launch of Spellbook, a new centralized plugin interface that consolidates the management of all Gravity Wiz products right inside the WordPress dashboard. It’s a cleaner, more powerful way to handle plugin discovery, licensing, and updates—plus it opens the door for more free offerings.
Cole and Matt also dive into how AI is actually being used today in the WordPress and forms space. Spoiler: it’s still early days. While everyone’s rushing to ship AI features, many end users are just starting to explore the possibilities. The conversation gets philosophical, touching on form-building, data ownership, and how open source tools like WordPress and Gravity Forms may offer a more stable future as AI ecosystems start to get fragmented and commercialized.
It’s a must-listen for anyone building with Gravity Forms—or wondering how the AI wave is truly reshaping workflows.
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