In this episode of 'Brazil (is not) for Beginners,' Isaac welcomesTalita Lacerda, CEO of Petlove, Brazil’s largest pet ecosystem. Talita recounts her inspiring journey from a humble background to leading a major company. The conversation delves deep into the pet industry in Brazil, Petlove’s evolution from an e-commerce platform to a holistic pet care provider, and the peculiarities of Brazilian pet ownership.

Key topics from the discussion include:

·      The pet industry's rapid growth in Brazil, now the third largest market globally.

·      Petlove's transformation from an online retail model to a comprehensive ecosystem offering pet health plans, grooming, and SaaS solutions for veterinarians.

·      The cultural importance of pets in Brazilian households, with Brazilians now have more pets than children.

·      The recent strategic acquisitions that Petlove has made, such as acquiring Vet Smartt and Dog Hero, to enhance its service offerings.

·      The challenges and opportunities in managing a pet care business in Brazil, including managing logistics, delivery and consumer demands.

·      Talita's smooth transition from board member to CEO, and how her focus on collaboration helped maintain the core cultural values of the company.

·       And more...