This episode is a live panel from Stellar's Meridian 2025 conference at Copacabana Palace in Rio de Janeiro. The panel, hosted by BCR founder Aaron Stanley, explores stablecoin adoption for local solutions in emerging markets.
Joining him are:
- Sebastian Siseles, CEO of Vesseo
- Ibrahim Abdul Hussein, CEO, Digibank
- Camila Rioja, Executive Director of Plexus Institute
- Justin Norman, founder of The Flip
The conversation reveals that successful crypto adoption hinges on deep localization rather than technological sophistication.
- Ibrahim shares how Digibank created a 2,000+ location cash-out network across war-torn MENA regions where traditional remittance services don't exist, serving users who may not even own smartphones.
- Camila discusses bringing Brazil's 180+ existing community currencies on-chain to enhance transparency in public goods distribution without disrupting established systems.
- Sebastian explains how Vesseo abstracts blockchain complexity entirely, soon launching crypto-to-fiat cards that convert USDC at point-of-sale.
The panel's consensus: the most impactful projects hide the technology, solve hyper-local problems, and meet users within their existing financial behaviors rather than demanding adoption of entirely new paradigms
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