Josephine Wong challenges us to design with intention, build cultures that care, and recognise the quiet power of everyday interactions to create truly meaningful work. ====== Episode chapters 00:00 – Welcome and Introduction04:42 – Jo’s Unexpected Start in Advertising09:26 – A Multicultural Upbringing in Hong Kong14:18 – From Melbourne to Apogee: Founding a UX Consultancy21:35 – Building a Life and Business Partnership with Dan Szuc26:04 – Understanding Systems: Politics, Economics, and Research33:50 – The Problem with Feature-Centric Thinking40:44 – Opening Stakeholder Minds Without Judgement49:16 – What Deng Xiaoping Taught Jo About Leadership58:33 – East Meets West: Bridging Philosophical Differences1:06:18 – Make Meaningful Work and the Power of Micro-Interactions1:13:57 – Bringing Human Skills to Kids Through Sparkle Studio1:22:42 – The Contribution We Owe the World ====== Who is Josephine Wong? Josephine Wong is a co-founder and principal at Apogee, a pioneering user experience consultancy founded in 1998 with a vision to bring human-centred design to Hong Kong and the wider region. Over the past 25 years, Apogee has played a significant role in advancing UX across Asia. She’s also the co-founder of Make Meaningful Work, a studio and learning platform helping people unlock their potential by focusing on meaningful work in environments where they can learn, improve, and thrive together. If that wasn’t enough, Jo is also the co-founder of UX Hong Kong, an annual learning event that brings together passionate practitioners from across product and service design to explore and celebrate exceptional experience creation. A committed and influential contributor to our field, Jo has shared her expertise on global platforms including Beat Camp, We Can Do Better, the Reorient podcast, and UXpod. Her work is deeply informed by her multicultural upbringing and global perspective, allowing her to bridge cultural nuance and inspire designers and researchers around the world. ====== Find Josephine here: LinkedIn: https://www.linkedin.com/in/josephine-wong-6801922/X: https://x.com/igiwongApogee: https://www.apogeehk.com/Make Meaningful Work: https://www.makemeaningfulwork.com/UX Hong Kong: https://uxhongkong.com/ ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn TikTok Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website