In this episode, I'll explain what "Better Strategy" is and the five shifts you need in your organization to create it. As a strategy advisor with over 20 years of experience, I've seen firsthand the difference between strategies that get archived and forgotten and those that get implemented. Better Strategy is the one the executive team owns and creates themselves. It's clear, simple, coherent, focused, adaptable, innovative, and action-oriented. To create Better Strategy, you need to shift your focus, content, rhythm, socials, and approach to strategy. It's not easy, but it's necessary to succeed in business. So, listen to the podcast, and make the shifts! Don't forget to like and share with your network.