This episode is an introduction to a series about what CEOs need to know about strategy. In this first episode, I explain how many CEOs struggle to understand what strategy is and how to develop better strategies. Strategy is a multifaceted topic that has different dimensions, the first being the content of the strategy, which includes an ecosystem-level strategy, corporate-level strategy, and business-level strategy. The second dimension is the process of strategy, which includes deliberate, and emergent strategies, strategic change, and strategic innovation. CEOs need to think about how they do strategy in their organization and should pay attention to their personal preferences for analytical or intuitive strategies.