In this episode of Brave New Digital World, Andy sits down with Roi Nam, CEO and founder of Airbridge and AB180, to unpack seismic shifts in mobile marketing, measurement, and AI-powered growth. Roi shares how leading teams are flipping the script — launching products after testing UA performance, scaling AI-generated creatives by the millions, and navigating the post-ATT iOS landscape with modeled conversions and web-to-app strategies. It’s a fast-paced, insight-rich conversation for marketers ready to embrace the brave new world of growth.
Resouces recommended:
Chapters
(00:00) Introduction and Roi's Background
(02:15) The Future Is Already Here: Roi on William Gibson’s Quote
(04:11) What a Dating App Taught Roi About Performance Marketing
(06:03) Why Subscription Apps Lead in UA
(07:49) Post-ATT Landscape: Complexity as the New Normal
(09:28) iOS Marketing: No More Silver Bullets
(10:53) UA-Driven Product Development
(13:02) Beyond Soft Launch: Building Multiple MVPs Concurrently
(15:57) ASO First, App Second
(16:32) AI Coding and the Rise of "Vibe Coding"
(18:25) The Future of iOS Measurement: Web-to-App and Modeled Conversions
(23:24) Advice for CMOs Entering Mobile: Start with ASO and Web-to-App
(26:06) AI-Generated Creatives at Scale
(29:49) By 2025: Live Ops and Monetization Fully AI-Driven in Gaming
(31:49) Hyper-Personalization vs. Shared Experience
(33:17) If Budget Were No Limit: Becoming an AI-Native Organization
(35:30) Getting Comfortable with AI: Talk to It Like a Human
(37:26) Roi’s Favorite Book
(38:33) One Thing to Stop Doing: Manual Note Taking
(39:27) Closing Thoughts