In this episode of Brave New Digital World, Andy Carvell sits down with Thierry Sequeira, CEO of Massive Rocket, for a deep and honest conversation about the future of digital marketing. Thierry shares why the traditional agency model is outdated, how modern CRM goes far beyond email, and why brands need to focus on first-party data and marketing automation before chasing AI hype.
Find Thierry and his company Massive Rocket on LinkedIn:
https://www.linkedin.com/in/thierrysequeira/
Rresource recommendations
Chapters
(00:00) Intro
(01:15) Thierry's backgorund
(02:03) The future is already here, it's just not evenly distributed
(04:07) Career shaping moments
(06:24) Trends in Customer Engagement
(08:07) Crawl, walk, run
(09:22) CRM is not just email
(10:35) Papa John’s & the future of loyalty
(12:59) Challenges in marketing today: Focus and prioritization
(17:03) The expiration of the traditional agency model
(19:49) Dystopia, AI & doing cool stuff now
(21:14) AI & the future of content and copy
(22:37) Breaking geographic boundaries at work
(25:00) Book recommendations from Thierry
(27:30) What companies should stop doing now