What if the voice that whispers “I should have known this” isn’t a failure—but a doorway to growth?

In this episode, I coach Deb North, founder of Yes! Athletics, through the quiet weight so many of us carry as female founders: the shame of not knowing, the fear of asking for help, and the pressure to have it all figured out. We talk honestly about comparison, self-doubt, and the guilt that creeps in when you're building something brave and new.

Together, we reframe these inner critics and craft a tangible plan so Deb can free up energy, reclaim her zone of genius, and grow with more ease. If you’ve ever felt like you should already know how to run every part of your business—this conversation will bring relief, clarity, and next steps.

🎧 Tune in for a coaching session full of real talk, mindset shifts, and reminders that you are Brave Enough to Win.

💌 Subscribe to my newsletter for mindset reflections & behind-the-scenes coaching gems.

🔗 Connect with me on LinkedIn for daily insights or if you want to become my next guest.

With love,
Aly