Narrator Jon Potter of Latchis Arts in Brattleboro introduces Jacob Estey and the Estey Organ Company, builders of more than half a million musical instruments that traveled the globe with their prominent made in Brattleboro, Vermont, USA stamp. Jacob and his remarkable family, down through several generations, fed the dynamism and helped shape the personality of Brattleboro while playing a significant role in the history of American popular culture. Commentator Dennis Waring, who wrote the quintessential analysis of Estey's place in the history of American popular culture “Manufacturing the Muse: Estey Organs and Consumer Culture in Victorian America" is featured throughout the episode, along with varied and delightful reed and pipe organ music. Jacob Estey's early life of indentured servitude and poverty is described. His rise in business is profiled as well as locations of his various factories before building a row of iconographic slate covered buildings all in a row along Birge Street, a short walk from historic downtown Brattleboro. Barbara George of the Estey Organ Museum discusses the iconographic buildings and workforce. Assembly line manufacture, dedication to equal pay for women, worldwide distribution and testimonials, contributions of Levi Fuller are described. The drive to build bigger and more ornate instruments and how Estey "a master of words" led groundbreaking advertising and marketing with beautiful and distinctive posters and cards still traded today as well sheet music, books and hyperbolic descriptions of instruments are highlights. Estey and family's dedication to the First Baptist Church on Main Street in Brattleboro is discussed, along with Jacob's financing the first building dedicated to the education of black women at Shaw University in North Carolina. Changes in company structure through generations, manufacturing changes and the giant Estey pipe organ being played in new ways at the old First Baptist Church building now performance space Epsilon Spires is detailed. The episode ends with a discussion of the formation and highlights of the Estey Organ Museum, housed in the old Estey complex on Birge Street. An additional bonus segment on the sounds of the various organs narrated by Dennis Waring, edited by Sally Seymour taken from the Brattleboro Words Trail free app is also featured.