Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach the topic with curiosity and explore how AI can be used as a creative partner and a new creative medium. They emphasise the importance of asking the right questions and using AI to generate ideas and insights. They also discuss the potential risks and ethical considerations associated with AI.
Key Takeaways:
* AI can be used as a creative partner and a new creative medium in branding and marketing.
* Asking the right questions is crucial when using AI to generate ideas and insights.
* AI can help with idea generation, creative strategy, and content creation.
* AI can provide structure and guidance in following established models and frameworks.
* AI can enhance brainstorming sessions and improve the efficiency of the creative process.
* “Brainstorming is not efficient, but interrogating ideas is.” – Dean Millson
* “Creativity and the human brain are still essential in the AI era.” – Sam McEwin
TimestampSummary0:00:32Introduction to the podcast and topic of AI0:01:55Discussion on the overwhelming amount of AI content0:03:23Approaching AI with curiosity and as a creative medium0:06:52Using AI for content generation and idea generation0:09:43Julian Cole’s approach to using AI for creative strategy0:11:20AI as a tool for brainstorming and generating ideas0:12:47Wrapping up the discussion on AI and its potential uses0:12:47Discussion about the quality of AI-generated content0:13:11Examples of how AI-generated prompts can be useful0:15:07Using AI-generated prompts for brainstorming and copywriting0:16:18The advantage of completeness in brainstorming with AI0:19:19The potential for AI-generated prompts to create paradoxes0:19:44The importance of using good prompts for better AI output0:21:39Comparing AI-generated music to AI-generated content0:22:07The role of the individual in interpreting and polishing AI-generated content0:23:06The potential for AI assistants in various industries0:24:21The usefulness of AI as a personal coach and for providing structure0:24:21Using established models to explain and improve understanding0:25:33AI as a tool to help remember and apply knowledge0:26:26Training your own AI models for personal use0:27:18Ethical concerns about sharing sensitive information with AI0:28:13Ownership and privacy of data used by AI0:30:09Will AI replace jobs?0:31:12How agencies should use AI creatively0:33:14AI replacing low-value services0:34:39Impact on cheap design services like 99designs0:35:34AI as a new cheap option for those who don’t value quality0:36:03Increasing output and value of agencies like ours0:36:43The importance of having an expert behind AI tools0:37:23The challenge of going beyond surface-level results0:38:57The role of designers in the age of AI0:39:26The need for human expertise in decision-making0:40:08The possibility of AI replacing Google search0:40:23Encouraging audience engagement and feedback0:41:01Promoting the podcast and asking for reviews0:41:23Closing remarks and farewells
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
