Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)
Brandwidth® Big Ideas on Small Business Marketing
22 minutes 31 seconds
1 year ago
The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)
We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?
In this episode of Brandwidth®, Sam and Dean dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs a serious rethink.
They explore questions like:
* Should B2B brands flip the script on this ratio?
* How does demand generation and brand awareness differ for B2B?
* When should sales activation take priority in your strategy?
Ready to rethink your approach? Listen now to find out!
TimestampSummary0:26New Insights on B2B Marketing from Peter Weinberg and John Lombardo2:32B2B Marketing Effectiveness7:48Balancing Sales Activation and Brand Building in Marketing Strategies11:05The Evolution of Direct Response Marketing12:28Capturing Demand and Building Trust in New Business Marketing14:26Maximizing Direct Response and Brand Building in Marketing Strategies17:03Creating Demand and Nurturing Customers for Unfair Market Advantage20:08Balancing Sales Activation and Brand Building for New Marketers21:14Engage With Us and Keep Growing Your Business
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
