Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or should it be left to marketing bros and youtubers. Join Dean and Sam as they unpack, unravel, and dejargon the world of the marketing funnel and get the scoop on:
* Consumer buying funnels vs. marketing funnels -What about value ladders, are they funnels too?
* How AIDA fits into the equation
* Real-world examples from Apple and McDonald’s to show you how funnels (and fries) really work
Get ready to level up your marketing knowledge with a fun, insightful convo. Tune in now and join the debate!
TimestampSummary0:27Debating the Relevance and Complexity of Marketing Funnels10:09McDonald’s Marketing Strategy: Low-Cost Burgers, High-Profit Fries and Drinks11:02Funnels and Value Ladders in Marketing Strategies18:30The Debate on Marketing’s Role in Demand Creation22:53Consumer Loyalty and Fast Food Choices23:20Debating Marketing Funnels and Value Ladders in Modern Advertising
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
