Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results.
From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point, is the whole attribution game rigged? Would we be better off with no attribution at all than what we have today?
Listen in as we unravel the mess of marketing attribution and explore what it really takes to make your media work harder for you.
TimestampSummary0:26Marketing Attribution Is F@#*ed4:06The Flaws and Future of Marketing Attribution Models7:43The Evolution and Impact of Digital Marketing on Advertising15:36The Challenges of Digital Advertising Attribution20:52The Pitfalls and Complexity of Attribution Models in Marketing25:32The Complexity of Measuring Advertising Effectiveness33:56Challenges and Strategies in Digital Marketing and Media Measurement41:12Encouraging Deep Conversations and Smart Decisions in Brand Strategy
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
