Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
- What is the 95:5 rule for B2B brands?
- Why it should really be the 5:95 rule
- Is B2B marketing really any different to B2C?
- Where can your future B2B decision-maker be found today?
- What Dean catching a train has to do with B2B brand building
As promised in the show, the number of carwashes per day in Australia is approx. - 450,000 – that’s 164.25M a year! (This is based on 3,000 car wash sites around Australia (source: Carwash.com) doing 200 a day on average. We know of a few of sites here in Australia that average 400 cars a day)
### Resources Mentioned
**B2B Institute** – How B2B Brands Grow - [https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow](https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow)
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
