Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highlight the potential for significant financial loss when things go wrong.
How, then, can brands support social causes without risking significant backlash and revenue loss and should truly purpose led brands even care?
Tune in to Brandwidth® as Dean and Sam tackle the tricky world of purpose-driven branding:
Quotes:
* “Nobody cares about your brand, yet. Then when you do something mildly controversial, they seem to care a lot.” – Dean Millson
* “My first bit of advice, if you want to be purposeful, do it first, quietly.” – Sam McEwin
* “Marketing should be the last part of the journey to becoming a purpose-led organisation.” – Sam McEwin
TimestampSummary00:31The Power of Audiobooks and Cafe Marketing Tips06:24Bud Light’s Controversial Social Media Campaign with Dylan Mulvaney10:16The Impact of Controversial Marketing on Major Brands16:04Debating the Necessity and Impact of Brand Purpose21:35Authenticity in Brand Marketing and Social Movements03:21The Debate on Brands’ Role in Society05:30Brands’ Missed Opportunities in Standing Firm on Controversial Issues09:21Brands, Culture, and Controversy in Modern Marketing13:34The Importance of Brand Strategy and Long-Term Vision16:55Exploring the Impact of Woke Culture on Financial Success
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
