Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less?
If you’re a business owner, understanding the art of persuasion can make all the difference. But here’s the twist—it’s not always about giving more information.
Sometimes, the secret lies in removing the roadblocks holding people back from saying “yes.”
In this episode of the Brandwidth® podcast, Dean and Sam reveal powerful strategies from Jonah Berger’s “Catalyst: How to Change Anyone’s Mind.” Join them as they break down six pillars that can help you reduce resistance, whether in marketing, branding, or day-to-day operations.
Tune in now and learn how to get customers and clients on board faster than ever before!
TimestampSummary0:27How To Be A Catalyst And Change Minds7:38Effective Anti-Smoking Campaign in Thailand Involving Children9:15Behavioral Science in Decision-Making and Persuasion13:36Strategies for Bridging Political and Social Divides19:02Freemium Models and Consumer Behavior in Online Services21:45Corroborating Evidence and the Translation Problem in Recommendations24:54Analyzing Political Campaign Strategies and Public Reactions29:39The Art of Persuasion Through Alignment and Connection30:36Debating Political Strategy and Voter Behavior35:18Marketing Strategies and Challenges in Political Campaigns38:27How to Change Minds and Break Down Barriers
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
