Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we delve into the topic of brand loyalty and loyalty programs with our knowledgeable hosts, Sam McEwin and Dean Millson. They initiate an engaging conversation by discussing the significance of providing superior service to customers in order to retain their loyalty.
Throughout the episode, we uncover various studies revealing how loyalty programs may not inevitably lead to increased growth or profitability for brands like Fly Buys. Nevertheless, these programs do contribute to physical availability and convenience for customers. We also explore the four different types of buyers, and understand why heavy but low-loyalty buyers are the most coveted for loyalty programs.
Additionally, we discuss the importance of randomness in rewards and examine how businesses can transcend the typical predictable rewards to maintain customer engagement. From VIP events, occasional free products to upsell opportunities, we gain valuable insights into building robust customer relationships.
Join us in this insightful podcast episode, as we learn more about the intricacies of loyalty programs and how to effectively utilize them for driving growth. Don’t forget to show your support by sharing, talking about, and leaving reviews for the show.
Episode Timestamps
00:00 – Introduction
02:45 – The role of superior service in retaining customer loyalty
06:30 – Studies on loyalty programs and their effect on growth and profitability
11:20 – The four different types of buyers and the importance of low-loyalty buyers
19:00 – The concept of randomness in rewards
24:45 – Transcending predictable rewards to maintain customer engagement
32:10 – Exploring VIP events, occasional free products, and upsell opportunities
41:00 – Conclusion & wrap-up
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
