Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
Ready to stop guessing what your customers want, and actually know?
In this episode of Brandwidth, Sam and Dean get real about what it means to be truly market-oriented, and why it’s a game changer for your brand.
They cover:• Market vs. product vs. competitor focus (and why it matters)• Breaking out of your own assumptions• Real-world examples of brands doing it right• Tools like customer interviews, surveys & Net Promoter Score (NPS)• Simple steps to align your strategy with what your market actually wants
Fun, sharp, and packed with insights — this one’s for marketers, founders, and brand builders who want to win by listening smarter.Tune in now and level up your customer game!
Timestamps:0:00 – Exploring Market Orientation in Branding & Marketing 7:26 – Market Orientation vs Product & Competitor Focus in Business15:29 – Exploring Market Orientation Through Customer Use & Value19:55 – Perceptions of Wine Drinkers in Stock Photos vs Reality22:28 – Understanding Wine Consumption Through Cases & Needs States25:06 – Challenges & Strategies in Conducting Effective Customer Surveys33:58 – Customer Feedback & the Value of Insightful Reporting38:57 – The Power of Market Orientation & Customer Insights
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
