Excitement unlocked! - feat. The Spikes

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Brands of Value: Evergreen Strategies for Marketing and Growth

David Göz

9 episodes

3 days ago

Welcome to Brands of Value, hosted by David Göz. In each episode, we explore how businesses can uncover, harness, and communicate hidden value to fuel sustainable marketing and growth. Featuring top marketing experts, we dive into unique strategies, creative ideas, and actionable tactics that drive long-term success. Whether you're an entrepreneur or a marketer, you'll find insights to elevate your brand. Thank you for listening! To share feedback, collaborate, or sponsor an episode, connect with me on LinkedIn.

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Excitement unlocked! - feat. The Spikes | 002

Brands of Value: Evergreen Strategies for Marketing and Growth

42 minutes 29 seconds

1 year ago

Excitement unlocked! - feat. The Spikes | 002

"if I learned one thing [...] it's easy to be cynical about advertising [..] it's possible to not just play a little role in people's life, but to make a difference and to excite them, and it is worth pursuing that"

-- Gordon Euchler, The Spikes

Welcome to Episode NO 2 of "Brands of Value" featuring Gordon Euchler and Maik Hoffman from "The Spikes".

In this episode, we talk about what excitement in the context of business is and why it matters. We also look at some examples of how companies successfully excite and draw conclusions about why you should care about excitement in your business.

If you would like to be on the Podcast please reach out on LinkedIn, feedback and tips for improvement are always welcome - I am in it for the long run!

Cheers!