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Brands Made Meaningful
Sussner
100 episodes
1 day ago
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
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Marketing
Arts,
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Design
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All content for Brands Made Meaningful is the property of Sussner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
Show more...
Marketing
Arts,
Business,
Design
Episodes (20/100)
Brands Made Meaningful
Ep 99: Why Private Clubs Undertake Branding Work
Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.
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1 day ago
26 minutes

Brands Made Meaningful
Ep 98: From Brand Strategy to Reality
Derek and Tucker dive in to creating foundational clarity for you and your team.For more information, visit us at: www.sussner.com
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2 weeks ago
41 minutes

Brands Made Meaningful
Ep 97: How To Educate Your Club on Brand Thinking
Derek and Tucker dive in to creating foundational clarity for you and your team.For more information, visit us at: www.sussner.com
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4 weeks ago
38 minutes

Brands Made Meaningful
Ep 96: From Managing Clubs to Shaping Clubhouses
Derek and Tucker are joined by Skip Avery, a Club Development Director, to discuss his wealth of experience in guiding clubs towards their true identity. For more information, visit us at: www.sussner.com
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1 month ago
31 minutes

Brands Made Meaningful
Ep 95: Club Culture Drives Member Experience
Derek and Tucker discuss how to strengthen your culture through brand analysis and club perception. For more information, visit us at: www.sussner.com
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1 month ago
38 minutes

Brands Made Meaningful
Ep 94: Brand Through the Eyes of a Marketer and Member with Amy Dailey
Derek and Tucker are joined by Amy Dailey to discuss the intersection between club branding and marketing from the perspective of a member.For more information, visit us at: www.sussner.com
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2 months ago
38 minutes 43 seconds

Brands Made Meaningful
Ep 93: Why Great Clubs Still Struggle With Perception
Derek and Tucker discuss the intricacies and challenges of creating and maintaining perception in the private club industry.For more information, visit us at: www.sussner.com
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2 months ago
31 minutes 56 seconds

Brands Made Meaningful
Ep 92: How Course Architecture Shapes Club Identity
Derek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture.For more information, visit us at: www.sussner.comTo learn more about Drew Rogers: https://www.jdrewrogers.com/ https://www.linkedin.com/in/drewrogers1/ https://www.instagram.com/drewrogers8499/
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3 months ago
28 minutes 53 seconds

Brands Made Meaningful
Ep 91: Brand's Role in Club Marketing
Derek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit.
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3 months ago
29 minutes 45 seconds

Brands Made Meaningful
Ep 90: Taking Care of the People Who Take Care of People
Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo. For more information, visit us at: www.sussner.com
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4 months ago
34 minutes 8 seconds

Brands Made Meaningful
Ep 89: Reviving New Member Interest
Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short. For more information, visit us at: www.sussner.com
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4 months ago
31 minutes 56 seconds

Brands Made Meaningful
Ep 88: Brand Through the Eyes of a Club Manager & Consultant
Today Derek and Tucker are joined by Chris Coulter, Vice President for the McMahon Group, to discuss the ever evolving landscape of managing clubs.For more information, visit us at: www.sussner.com
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5 months ago
30 minutes 3 seconds

Brands Made Meaningful
Ep 87: Evolving Member Expectations
Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.     For more information, visit us at: www.sussner.com
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5 months ago
26 minutes 27 seconds

Brands Made Meaningful
Ep 86: Winning The Talent Game with Tom Wallace
Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace.    https://kkandw.com/ For more information, visit us at: www.sussner.com
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6 months ago
35 minutes 43 seconds

Brands Made Meaningful
Ep 85: Reclaiming Reputation Through Brand Revitalization
Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity. For more information, visit us at: www.sussner.com
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6 months ago
25 minutes 28 seconds

Brands Made Meaningful
Ep 84: Branding the Club with Don Kovacovich
Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner. https://www.theclubgv.com/ For more information, visit us at: www.sussner.com
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7 months ago
39 minutes 21 seconds

Brands Made Meaningful
Ep 83: Changing a Club's Membership Model
Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning.For more information, visit us at: www.sussner.com
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7 months ago
22 minutes 33 seconds

Brands Made Meaningful
Ep 82: Connecting a Club with its Story
Derek and Tucker are joined today by Jackie Carpenter, author of People First.For more on Jackie and People First check out:https://threeandjackie.com/For more information, visit us at: www.sussner.com
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7 months ago
27 minutes 38 seconds

Brands Made Meaningful
Ep 81: Branding a Club Anniversary
Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future. For more information, visit us at: www.sussner.com
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8 months ago
21 minutes 20 seconds

Brands Made Meaningful
Ep 80: Private Club Storytelling with Ricky L. Potts Jr.
Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members. For more information, visit us at: www.sussner.com
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8 months ago
40 minutes 9 seconds

Brands Made Meaningful
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.