On Episode 34 of Brands In Play, Nic and Albane are joined by Matt Edelman, CEO of Super League. Drawing on decades of experience at Marvel, Endeavor, and Super League’s own NASDAQ journey, Matt breaks down the rise of playable media, why brands need to understand the “state of play,” and what it will take for immersive activations to shift from experimental budgets into the core media mix. News headlines this week: Fortnite x Daft Punk • AI companies turning to traditional advertising • EA ...
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On Episode 34 of Brands In Play, Nic and Albane are joined by Matt Edelman, CEO of Super League. Drawing on decades of experience at Marvel, Endeavor, and Super League’s own NASDAQ journey, Matt breaks down the rise of playable media, why brands need to understand the “state of play,” and what it will take for immersive activations to shift from experimental budgets into the core media mix. News headlines this week: Fortnite x Daft Punk • AI companies turning to traditional advertising • EA ...
Episode 34 | ft. Matt Edelman | Super League | Making Brands Playable | Brands In Play
Brands In Play
51 minutes
4 days ago
Episode 34 | ft. Matt Edelman | Super League | Making Brands Playable | Brands In Play
On Episode 34 of Brands In Play, Nic and Albane are joined by Matt Edelman, CEO of Super League. Drawing on decades of experience at Marvel, Endeavor, and Super League’s own NASDAQ journey, Matt breaks down the rise of playable media, why brands need to understand the “state of play,” and what it will take for immersive activations to shift from experimental budgets into the core media mix. News headlines this week: Fortnite x Daft Punk • AI companies turning to traditional advertising • EA ...
Brands In Play
On Episode 34 of Brands In Play, Nic and Albane are joined by Matt Edelman, CEO of Super League. Drawing on decades of experience at Marvel, Endeavor, and Super League’s own NASDAQ journey, Matt breaks down the rise of playable media, why brands need to understand the “state of play,” and what it will take for immersive activations to shift from experimental budgets into the core media mix. News headlines this week: Fortnite x Daft Punk • AI companies turning to traditional advertising • EA ...
