[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform agnostic. Margot argues platforms must “pick a lane” (ad platform vs. creator-first game platform), and makes the case for brands to work directly with specialized studios. In the news, eMarketer flags puzzle and shooter titles as the current sweet sp...
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[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform agnostic. Margot argues platforms must “pick a lane” (ad platform vs. creator-first game platform), and makes the case for brands to work directly with specialized studios. In the news, eMarketer flags puzzle and shooter titles as the current sweet sp...
Episode 23 | Deep Dive | Reaching The Right Audience | Brands In Play
Brands In Play
46 minutes
4 months ago
Episode 23 | Deep Dive | Reaching The Right Audience | Brands In Play
What platforms make sense for your brand? In this special deep dive episode of Brands In Play, Nic Hill (Sawhorse) and Albane Prioux (GEEIQ) answer the top questions brands keep asking about gaming, virtual worlds, and virtual identity. On this episode they explore the challenges brands are facing with fragmented audiences in gaming and provide insights on how brands can best plan their strategy to only reach audiences that are relevant to them with content that is relevant to each platform....
Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform agnostic. Margot argues platforms must “pick a lane” (ad platform vs. creator-first game platform), and makes the case for brands to work directly with specialized studios. In the news, eMarketer flags puzzle and shooter titles as the current sweet sp...
