[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform agnostic. Margot argues platforms must “pick a lane” (ad platform vs. creator-first game platform), and makes the case for brands to work directly with specialized studios. In the news, eMarketer flags puzzle and shooter titles as the current sweet sp...
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[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform agnostic. Margot argues platforms must “pick a lane” (ad platform vs. creator-first game platform), and makes the case for brands to work directly with specialized studios. In the news, eMarketer flags puzzle and shooter titles as the current sweet sp...
Episode 22 | ft. Joe Pace | ASICS | ASICS Steps Into Virtual Sporting | Brands In Play
Brands In Play
53 minutes
4 months ago
Episode 22 | ft. Joe Pace | ASICS | ASICS Steps Into Virtual Sporting | Brands In Play
This week, Nic Hill and Albane Prioux are joined by Joe Pace, VP of ASICS Ventures, to unpack how the legacy fitness brand is building an entirely new virtual sport, from scratch. DISC is now live on MetaQuest, and it's not a one-off campaign, it’s a long-term strategy rooted in movement, community, and real brand equity. We explore what it means to build a branded game with long-term goals: not just awareness, but community, revenue, and cultural credibility. Joe shares how ASICS involved re...
Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform agnostic. Margot argues platforms must “pick a lane” (ad platform vs. creator-first game platform), and makes the case for brands to work directly with specialized studios. In the news, eMarketer flags puzzle and shooter titles as the current sweet sp...
