We’ve teamed up with the Kids Media Club podcast to explore one of the strangest and most viral trends in UGC culture: Italian Brain Rot. Together with Jo, Emily, and Andy, we unpack how a chaotic wave of AI-generated characters and in-jokes became a cultural flashpoint across Roblox and Fortnite, sparking games, fandoms, and serious revenue. In the news: – Bob Ross quietly makes his Fortnite debut – Travis Kelce surprises fans inside Roblox – A Fortnite map sells to a...
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We’ve teamed up with the Kids Media Club podcast to explore one of the strangest and most viral trends in UGC culture: Italian Brain Rot. Together with Jo, Emily, and Andy, we unpack how a chaotic wave of AI-generated characters and in-jokes became a cultural flashpoint across Roblox and Fortnite, sparking games, fandoms, and serious revenue. In the news: – Bob Ross quietly makes his Fortnite debut – Travis Kelce surprises fans inside Roblox – A Fortnite map sells to a...
Episode 20 | ft. Gino Roy | Sawhorse | "How to Train Your Dragon" on Roblox | Brands in Play
Brands In Play
51 minutes
1 month ago
Episode 20 | ft. Gino Roy | Sawhorse | "How to Train Your Dragon" on Roblox | Brands in Play
In episode 20 of Brands In Play, Nic Hill and Albane Prioux sit down with Gino Roy, Art Director at Sawhorse. He’s behind the visual direction of some of the best-looking branded games on Roblox like Beetlejuice, Wicked, Kung Fu Panda, Tommy Play, and most recently, How to Train Your Dragon. But this conversation goes deeper than art. We get into how to make cinematic worlds that actually run well on Roblox’s engine across all devices, why performance budgets matter more than showy assets, a...
Brands In Play
We’ve teamed up with the Kids Media Club podcast to explore one of the strangest and most viral trends in UGC culture: Italian Brain Rot. Together with Jo, Emily, and Andy, we unpack how a chaotic wave of AI-generated characters and in-jokes became a cultural flashpoint across Roblox and Fortnite, sparking games, fandoms, and serious revenue. In the news: – Bob Ross quietly makes his Fortnite debut – Travis Kelce surprises fans inside Roblox – A Fortnite map sells to a...
