What is the difference between organic and being truly organic? What is the the difference between using natural ingredients and truly using natural ingredients? What is the difference between being a D2C brand and being a true D2C brand? What is the difference between being an effective product and a truly effective product? What is the difference between being world class and truly world class? The answer for all the above is a brand embodying each of these qualities and pretty cool name to go with it. We host Pritesh Asher founder of Juicy Chemistry, and learn why the brand has managed to tick so many of the above boxes.