Rohan had a vision for new age consumer brands in India, even when the ecosystem was closed to the idea of startups, to outsiders and to new consumer brands. Tech startups were somewhat heard of, but not so much on the brands side. On top of that, DRUMS Foods chose to enter one of the most complex supply chains models of ice cream (frozen) and yogurt (cold). At that time, very few folks could help them out and  DRUMS ended up creating their supply chain model from scratch. They created a startup within a startup and ended up being one of the top distributors in the space, winning accolades as they went along. Today, of course, the story has changed, with the ecosystem having matured - DRUMS is now known for being one of the most innovative companies, with products such as their ghee spreads and vegan yogurts. Do tune in and listen to one of the pioneers in the ecosystem, DRUMS legacy has surely paved the future for many of us in the D2C space.