How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
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How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
21: A Look Behind the Scenes of ESPN’s “Only in Fantasy” Campaign
Brands & Campaigns
44 minutes
1 year ago
21: A Look Behind the Scenes of ESPN’s “Only in Fantasy” Campaign
The NFL season is right around the corner, which also means that fantasy football leagues are starting up again too. Since 2019, Butler, Shine, Stern and Partners (BSSP) has created different iterations of its “Only in Fantasy” campaign for ESPN’s Fantasy Football platform.
Jake Bayham and Sinan Dagli, the Head of Strategy and Executive Creative Director at BSSP, respectively, join Camden on today’s episode to talk about the campaign’s origins in 2019 and the creative process for this year’s iteration. Listen in to learn why they decided to focus on the social aspect of fantasy football for this campaign and the story of the 49-year-old fantasy league they spoke to that inspired some of this year’s spots.
To learn more about EKR, please visit https://ekragency.com/. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com.
Brands & Campaigns
How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
