How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
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How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
16: What Made Tinder’s “It Starts With a Swipe” Campaign Successful?
Brands & Campaigns
27 minutes
1 year ago
16: What Made Tinder’s “It Starts With a Swipe” Campaign Successful?
On today’s episode, Shelby Traveller, an intern on EKR’s creative team, joins Camden to discuss Tinder’s “It Starts With a Swipe” campaign in depth. They talk about where the campaign succeeded in leaning into Tinder’s existing perception while also appealing to a more diverse audience with their copywriting and art direction. Later in the podcast, Camden and Shelby also point out the importance of branding and strategy in planning effective marketing campaigns.
Listen to our episode with Kevin Mulroy!
To learn more about EKR, please visit https://ekragency.com/. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com.
Brands & Campaigns
How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
