How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
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How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
12: When and Why Does Shock Value Work In Advertising?
Brands & Campaigns
32 minutes
1 year ago
12: When and Why Does Shock Value Work In Advertising?
Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising.
Listen to our episode with Winslow Dennis!
To learn more about EKR, please visit https://ekragency.com/. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com.
Brands & Campaigns
How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
