How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
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How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment
Brands & Campaigns
29 minutes
1 year ago
10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment
Adam Stoker, the CEO of EKR, returns to the show to discuss what can be learned about AI and risk-taking in destination marketing from Visit Myrtle Beach's "Mitarry Best". Adam comments on how the relationship between agency and brand determines the level of success something creative like this can achieve.
Listen to our episode with Stuart Butler!
To learn more about EKR, please visit https://ekragency.com/. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com.
Brands & Campaigns
How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .
