Welcome to Brandmasters - a podcast that will bring the unseen side of branding and marketing, featuring insights and inspiration from the world's top thinkers, marketers and brand builders.
In the 3rd episode, we’re talking to one of the top creative professionals in the world - Kevin Lynch, former Creative Director at Oatly and currently the founder of the agency ‘We Are Wrong’.
Kevin is a distinctive creative professional whose work at Oatly has pushed the brand to great heights. He has a fascination with psychology and believes advertising is all about persuasion and craftsmanship.
We spoke about his approach to creativity, what sparks his inspiration, his advice to creative professionals and a lot more.
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