Welcome to Brandmasters - a podcast that will bring the unseen side of branding and marketing, featuring insights and inspiration from the world's top thinkers, marketers and brand builders.
In this first episode, we dive into a deep conversation with Dhane Scotti, director of brand strategy for global devices and services at Google.
Dhane has an impressive career, working with renowned brands like Coca-Cola, Mercedes, Snickers, Subway, The Economist and more, managing their global brand strategy needs from agencies like McCann, BBDO, and Publicis.
His accolades include being an inductee into the American Advertising Federation's Hall of Achievement, named Adweek's Young Influential personality, and honored with the ADCOLOR Rockstar Award.
In our conversation, we delved into what makes an effective strategy, Dhane's unique approach to strategy, key lessons from working with top FMCG brands and the world's largest tech giant, and more.
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